About Lead4D
A different way of thinking about leadership.
Lead4D™ provides leadership speaking, training, consulting, and coaching based on the Four Directions of Leadership framework.
What Lead4D™ Is
Leadership happens in more than one direction
Most leadership development focuses primarily on how leaders lead the people who report to them. That matters, but it is only one part of leadership.
In reality, leaders must operate in multiple directions at the same time. They must lead the people entrusted to them, influence senior leaders, work effectively with peers and partners, and lead themselves.
Lead4D organizes leadership into four directions: Lead Down. Lead Up. Lead Across. Lead Within. The purpose is to help leaders become more effective in all four directions so they can expand their influence, navigate complex organizations, and accomplish meaningful outcomes.
Lead Down
Lead Up
Lead Across
Lead Within
The Lead4D Philosophy
Leadership exists because something needs to be accomplished.
Lead4D begins with the belief that leadership has a purpose. Organizations do not need leadership simply for the sake of having good leaders. Leadership exists because something needs to be accomplished.
Results alone do not determine whether someone is a good leader. Excellent leaders sometimes fail because of circumstances beyond their control, and poor leaders sometimes succeed despite themselves. But leadership must ultimately be connected to accomplishing something.
Lead4D defines leadership as:
"Leadership is the activity of influencing people so they want to do what needs to be done in order to achieve the desired outcome."
What We Stand For
Leadership isn't about your position. It's about your influence.
Leadership happens in every direction.
Leadership exists to accomplish something.
Who We Work With
Leaders at every level. Organizations of every kind.
Lead4D is particularly valuable for people who have discovered that being good at their job is no longer enough. As responsibility increases, success increasingly depends on the ability to influence people in every direction.